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Toyota Driving Expectations

  • For its safe driving campaign, Toyota wanted to take the show on the road. LMC created collateral material for the Toyota Driving Expectations presentation, which toured high schools within the United States with World Record Drag Car Racer, Erica Enders.
  • Toyota Parts & Service Maintenance Interactive Brochure

Powering Safe Driving Initiative

LIEHR partnered with Toyota to develop a compelling campaign and impactful roadshow materials for Toyota Driving Expectations, a national teen driver safety program that brought the program to life in over 6,000 high schools across the U.S.

The Road Ahead, debuted in Southern California, featuring world-record drag racer Erica Enders. LIEHR developed collateral, materials, engaging school promotions, giveaways, and immersive educational tools to capture students’ attention and reinforce Toyota’s mission of saving lives through safer driving habits.

By combining high-impact visuals, live demonstrations, and real-world driving scenarios, Toyota Driving Expectations helped equip young drivers with the skills they need to stay safe on the road.

  • Live Presentation Materials

  • Video Promotions

  • Speech and Script Writing

  • Give Aways

  • Onsite Promotional Materials

Promotional Support

LIEHR played a crucial role in promoting and supporting Toyota Driving Expectations by developing a suite of materials designed to engage and educate young drivers. Understanding that safe driving habits start early, our team created high-impact promotional content, school giveaway items, and dynamic presentation materials to make safety education both memorable and effective.

Toyota Parts & Service Maintenance Interactive Brochure