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Toyota Genuine Parts


Strategic Marketing for Toyota Genuine Parts

LIEHR developed a comprehensive strategic marketing campaign to drive wholesale parts sales for Toyota Genuine Parts. This national initiative combined targeted advertising with customizable dealer marketing tools, ensuring a unified yet flexible approach for dealerships.

From concept to execution, LIEHR handled every aspect—including logo development, tagline creation, content strategy, and photography—to craft a compelling and impactful campaign. The result was a highly successful national campaign, increasing dealer engagement and driving significant growth in wholesale parts sales across Toyota dealerships.

  • Brand Headline and Logo

  • Photography

  • Content Development

  • Design and Layout

Photography

Vision to Reality: Toyota Genuine Parts Campaign. LIEHR began by envisioning how Toyota Genuine Parts should be presented—highlighting quality, fit, and finish. Toyota challenged us to create a wholesale parts campaign that would drive independent repairers to choose original Toyota parts over aftermarket alternatives.

We started with strategic photography, capturing each part’s craftsmanship and precision. From there, we built a compelling ad campaign with impactful content and targeted placements.

Results

A multi-award-winning campaign, recognized in top automotive publications, that drove traffic and sales to Toyota dealership parts departments nationwide.