Toyota Wholesale Parts Hub
Website Development
LIEHR partnered with Toyota to develop an innovative suite of tools aimed at enhancing the sales performance of Toyota’s wholesale parts managers. This tailored website solution was designed to cultivate strong partnerships and enduring purchasing relationships between Toyota and Independent Repair Facilities (IRFs), driving growth in mechanical and collision parts sales across Toyota dealerships. The collaboration also created a flexible marketing hub, empowering dealers to create custom brochures, parts ads, and online resources to boost their parts marketing strategies. Additionally, we integrated a secure Toyota Partner Program area—accessible behind a login—that connects Toyota Wholesale partners with exclusive programs, streamlining promotions and special pricing initiatives.
Photography
LIEHR photographed Toyota Genuine parts for the Toyota parts and service website and wholesale brand advertising. These images are featured throughout the site and used in various parts promotions. We continuously update the visuals with high-quality imagery, and our expertly organized photoshoots highlight Toyota’s commitment to precision fit and finish. This rich visual content lets dealers customize templated advertisements with unique details and parts pricing.
