Lexus Wholesale Parts Hub
Website Development
LIEHR joined forces with Lexus to create a suite of tools designed to empower Lexus wholesale parts managers in their part sales. These solutions help build and sustain long-term purchasing relationships between Lexus and Independent Repair Facilities (IRFs), ultimately boosting sales of mechanical and collision wholesale parts across all Lexus dealerships. The initiative culminated in a versatile marketing hub that allows dealers to design their own brochures, parts advertisements, and supportive website tools to enhance their parts marketing efforts.
Photography
LIEHR organized professional photoshoots and sourced external photography to enhance the dealer website, effectively showcasing the distinctive Lexus brand style. This rich visual content enables dealers to customize a templated advertisement with their unique information and parts pricing.
