Peninsula Research Associates
Helping to build a business, especially when recruiting the young, takes more than just a few great ads. These eye-catching and emotion-provoking advertisements were instrumental in conveying the potential benefits of participating in the study—ultimately resulting in increased participation in PRA’s clinical trials.
Deliverables
LIEHR contributed to the establishment of a medical research practice focusing on studies catering to patients afflicted with diverse conditions. Our efforts encompassed various marketing initiatives such as website development, crafting marketing plans, designing research protocols, creating logos, running radio and cable advertisements, placing print ads, managing social media platforms, and organizing local events.
Results
As a startup facility, LIEHR played a pivotal role in nurturing and expanding PRA's business for over a decade. Through strategic marketing initiatives, LIEHR effectively maximized study enrollments, reaching full capacity and elevating the center's status to that of a globally recognized research institution. Most recently, the research center was successfully acquired.
