Collision Pros
Collision Pros Magazine
Toyota Collision Pros Magazine was Toyota Genuine Parts’ premier publication for collision and repair news, industry alerts, and essential repair procedures. To support Toyota’s mission of educating independent body shop repairers (IRFs) on proper repair techniques, LIEHR developed and managed this award-winning quarterly magazine for 13 years.
As the managing editor, LIEHR handled every aspect of production—from story and technical investigations to interviews, content writing, photography, editing, layout, and printing. This comprehensive approach ensured each issue delivered accurate, high-quality information, reinforcing Toyota’s commitment to safety, precision, and repair excellence.
Deliverables
Concept. Design. Photography. Technical research and writing.
12 page quarterly page technical publication. Print circulation 60,000. Was also placed in ABRN as a digital magazine.
Results
Toyota Collision Pros Magazine: 13 Years of Award-Winning Excellence For 13 years, Toyota Collision Pros Magazine stood as Toyota Genuine Parts' premier publication for collision and repair news, industry alerts, and essential repair procedures. Recognized for its outstanding content quality and layout, the magazine earned multiple industry awards and was highly respected among collision professionals.
Reader feedback consistently highlighted the publication’s high retention rate, emphasizing its valuable usable and practical content. This strong engagement underscored its role in supporting Toyota’s mission to educate independent repair facilities (IRFs) on proper repair techniques.
