Toyota New Owners Celebration
LIEHR, a trailblazing marketing company, was instrumental in developing the Toyota New Owner Events presentational kits used nationwide at Toyota dealerships. Recognizing that every new car purchase should be celebrated, LIEHR designed and executed a multifaceted campaign that reached 1,200 dealerships on a bi-weekly basis. Their innovative approach included custom presentation scripts and boards, interactive displays, enticing food menus, and family-friendly touches—such as engaging coloring books and die-cut model cars—to ensure that both adults and children felt an integral part of the Toyota family.
Deliverables
Dealer Service Manager presentations, support materials, handouts, customer directional signage, suggested food menus, posters, event promotions and invitations, coloring books for children and give aways.
Results
The comprehensive materials crafted by LIEHR not only enhanced the celebratory atmosphere at each dealership but also proved to be a resounding success, helping to integrate the customer into the Toyota family and ultimately drawing the new customers into Toyota service centers for future vehicle maintenance across the country.
